The moment Steve Harvey announces the WRONG Miss Universe winner - and has to hand back crown

A truly awkward television moment unfolded when Steve Harvey announced the wrong winner of Miss Universe on Sunday.

The comedian, who's worked in showbiz for more than two decades, was the host of the annual beauty pageant held in Las Vegas.

Unfortunately for the 58-year-old, the event ended up running far from smoothly after he fluffed the results in front of a live audience and millions watching at home. Cringe.

Miss Colombia Ariadna Gutierrez is crowned

She was accidentally crowned the winner
In the incident that he surely won't live down anytime soon, Steve announced Miss Colombia as the winner and allowed her to start celebrating her victory.

But as contestant Ariadna Gutierrez-Arévalo waltzed around the stage with a crown on, Steve came back to reveal first prize actually belonged to Miss Philippines.

A quick turnaround saw the crown being popped onto contestant Pia Alonzo Wurtzbach's head while Steve hung his head in shame.

The cringe-worthy moment during Miss Universe
Of course it didn't take long for social media to react - with Justin Bieber being one of the first to stick the boot in.

The pop brat clearly couldn't resist after being sent an image of Steve superimposed over himself with the lyrics to his hit song Sorry.

Sharing it with his 49million followers on Instagram, the Biebs wrote: "It's so sad but this is too funny had to post no disrespect."

Shortly afterwards Steve sent out a series of tweets apologising for his gaffe.

He tweeted: "I'd like to apologize wholeheartedly to Miss Colombia & Miss Philippines for my huge mistake. I feel terrible.

"Secondly, I'd like to apologize to the viewers at that I disappointed as well. Again it was an honest mistake.

"I don't want to take away from this amazing night and pageant. As well as the wonderful contestants. They were all amazing."

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